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The great thing about starting a diaper cake business is the fact that you will always have customers and low cost word of mouth is your best advertising medium.
There are, on average, 10,657 babies born each day in the United States. That’s nearly four million births annually and if anything, those numbers will continue to increase each year.
Diapers and formula are the two largest material expenses when raising a child for the first three years of that child’s life. A mother will go through more than 3,500 diapers a year at a cost of nearly $2000 by the time your little one is potty trained. Diapers are a welcome gift to most mothers.
As long as there are babies, there will be the need for diapers. Our diaper cake business model certainly has a demand that is expecting to continue to increase and that is an important thing to consider when starting any business.
There is no accurate estimate on the money Americans spend on baby showers but it is A LOT!! This is a monumental time in a woman’s life and she wants this to be a memory that will last a lifetime. So, we now add emotion to our business model which is another positive.
There is a start up cost to this business in the form of materials, but you can work out of your home, use low cost word of mouth advertising methods, buy in bulk and take advantage of the many tax deductions available for a home based business.
Word of mouth advertising is basically all I use to sell my diaper cakes. I donated ten cakes to friends I knew who were either having a baby shower themselves or were attending one in the near future. You cannot believe the response these unique gifts get and everyone wants to either know where to get one or how they can make one.
A simple website with pictures of your cakes and how they can be purchased is really all the advertising you may ever need to earn a lot of extra income. Combine this with other unique baby gifts and needs and you can earn a very good living where the sky truly is the limit!