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One of the easiest ways to get more exposure and views to your YouTube videos is by properly tagging them. Tagging is an easy thing to do but can be tricky to learn. There is a lot of playing around involved, a lot of trial and error. I will lay down the basics in this blog for you to start taking a stab at your own videos.
Step 1 Figuring out your Audience
Before you can even begin tagging you need some keywords, and before you can pick out keywords you need to figure out your audience. Who is going to be viewing this video? Who is this video meant for? What type of people are going to find your video and how are they going to find it? Placing yourself in your viewer’s shoes is the best way to start figuring out who is going to view your video.
What you want to do exactly is pretend you are the ideal viewer for your video and try to imagine what they would type into YouTube’s search bar. Remember YouTube is owned by Google and works in the exact same way with searched. If your video is about buying and selling iPods on eBay – you’re not going to title and tag your video, “Buying and Selling iPods on Ebay”. You may want to title it – “How to Make Money Buying and Selling Ipods on Ebay”. Now we have more or less the keyword and phrases we are going to tag for.
Step 2 Choosing Your Keywords
When it comes to actually choosing them being succinct is key. Don’t beat around the bush and don’t try to throw in keywords for the sake of getting extra traffic. Pick your keywords and stick with them, optimize in and around them. Let’s take a look at this iPod example again. “How to Make Money Buying and Selling Ipods on Ebay” is a good title to use. It is more than likely what a quality viewer will type into the search bar. So where do I enter tags and where do I throw in these phrases you may ask.
The Title: The most important keywords and phrases should go here. Focus exactly on what the viewer will be inquiring about and throw them in here. So for example we may have this same title “How to Make Money Buying and Selling Ipods on eBay” right in there.
The Tags: In this section we are going to re-emphasize the important key terms and throw in some additional ones to help scoop relevant traffic. A couple things to remember here is that you do not need to re-emphasize your entire title, some people like to do this to ensure to themselves they are tagging but in reality it doesn’t do anything as YouTube will pick up on your keywords from the title first. Here we can see additional keywords like “tutorial”, “guide” and “help with” have been added because along side “how to” these are other relevant terms that may come up.
The Description: In this section I usually post a link to my blog post I am embedding the video in or to an affiliate product that the video is for. Obviously you should put a relevant link in here if it is needed. As for actual SEO, I usually throw in an excerpt from the blog post and or a short paragraph explaining what the video is about. You don’t need to go overboard here but it is smart to include a paragraph or two containing sentences with your keywords and alternative forms of them. For example, you’d include something like: “This is a video explaining how to make money with eBay by buying and reselling iPods. In order to buy an iPod I would recommend looking for the cheapest price from a high values seller.” If you notice, I have included alternative forms of buying and selling. You should do this for all major keywords.
Step 3 Not Making Things Over Complicated
It can be easy to drown yourself in unnecessary sorrow trying to optimize your videos. Remember to just pick some keywords based on what your viewer is going to enter. Optimize these keywords in you title, tags and description. Keep it simple, there is no need to throw in everything but the kitchen sink here; succinct tagging is the way to go!