If you've been selling plush stuffed toys as a business, then you probably know that it's very easy to sell them. The whole process is easy and if you choose a reliable manufacturer of custom plush toys, the rewards are countless. This is the main reason why a lot of people go into this business. It's because they know that there is a big market for it. They've been around for generations and still enjoy worldwide support. No one is really worrying about competition because there's enough market for everyone.
Now, you can choose to compete with other inventors of plush stuffed toys. As mentioned, there is a big market for it and there is enough for everyone. But why stop there? Why not get ahead of your competition by offering other things to your customers? Aside from the custom plush toys, you can also offer other things that complement them. Since it complements your toys, then it will benefit your customers.
You can do this by upselling. Upselling is a sales strategy where you will encourage the customer to buy additional items or upgrades. In the case of plush stuffed toys, these additional items or upgrades complement them. For example, you can offer clothes or accessories for the plush toy. As upgrades, you can offer gift-wrapping or express delivery. The clothes and accessories makes the toys better while the gift-wrapping or express delivery benefits the customer if they have a need for them. Remember, they are just add-ons to the original order of custom plush toys. It's just a matter of developing products and services that you can upsell.
Now, those are upsells. It means that they have to pay for it. If they pay for it, then it means that they have a need for it so it's clear what they're getting from it. But what's in it for you? Simply put, you can increase your sales with these upsells. Aside from the plush stuffed toys, you're also getting sales from the clothes, accessories and added services. Think about it. Instead of just earning $ 29.99 for your toy, you'll be getting additional sales of $ 5.00 for gift-wrapping and $ 8.00 for express shipping. You can also upsell the paid membership that you're offering that has loads of information regarding custom plush toys for only $ 9.00 a month. If you do the math, you earned a lot more for just a single order. If you have these backend products and services ready, it can easily multiply.
It's also very easy to upsell. After all, you have gained their trust already. They're ready to hand over their cash or credit card for their plush stuffed toys. It's just a matter of encouraging them to buy more products and services that can improve their experience with the custom plush toys. You're not taking advantage of them so you don't have to feel guilty. You just realize that there is an opportunity for you and your customers to benefit from these upsells so you're just taking advantage of that opportunity.