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Capital One, they contend, is simply aiming to maximize fee income from debtors who may be less sophisticated and who may not have many options because of their credit history. By offering several cards with low limits, instead of one with a larger limit, the odds are increased that cardholders will exceed their limits, garnering over-limit fees. Capital One's banking division is a relatively superior franchise, and most of its income is from the US I think that once Capital One turns the corner and gets back on a growth track, the market will reward it with a much richer multiple.
It is shopping for businesses that, like credit cards in the early 1990s, are highly fragmented with no dominant players. For instance, more than 93 percent of all credit-card debt at the end of 2003 was held by the top 10 largest credit-card issuers.
It is now one of the top 10 issuers of Visa and Master Card credit cards in the US. It's an impressive story. Capital One credit cards have the added benefit of pre-qualification before applying so there's no waiting and no inquiry that affects your credit score. Capital one credit card services are one of the secure services of credit cards. It does not reveal its customer's whole credit limits to credit treatment organizations.
Card companies will just be more careful when issuing new cards and credit lines. If they can't retroactively increase rates, they will just state higher rates up front, and accordingly people will borrow less. Cards are offered that specialize in travel rewards, cash back, brand name merchandise, or gift certificates. For those looking for an easy-to-use reward card, it could be a great choice for you or your small business.
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