“Creative Multipreneur” – a person with multiple interests and talents who is happiest and most fulfilled when developing multiple profit centers and/or pursuing multiple careers. He/She is independent, persistent and highly inquisitive, loves solving problems and has a good grasp of assessing risk vs. reward.
The above is my definition of a creative multipreneur. The following are five of the top obstacles a person of multiple passions and interests can run into in their quest for success and a few suggestions in how to overcome them.
Probably the biggest obstacle to becoming a successful multipreneur is deciding what business or businesses to start. You have so many ideas and interests that you feel choosing one means having to forsake all others. The good news is you don’t have to choose just one. You can design a portfolio of profit centers that can be related or not.
You may have one big burning passion and deliver it in multiple ways: do it yourself, help or teach others to do it, write about it, speak about it, create a product related to it, promote it, or organize it. Or, you may choose to build income centers around several of your passions, such as professional speaker, storyteller, fitness trainer, website designer, and writer.
2. Identifying Customers
Who is going to buy your products or services? Do the prep work in determining your target market before starting your business. Create a profile of your ideal customer and list the demographics–the age, gender, income level, and geographic location–and determine how he or she receives advertising messages.
Know the exact features and benefits of your products and services, who they will attract, and why. What makes you better than your competition, and why would people buy from you?
Money, or the lack of it, is one of the biggest worries that keep people tethered to a paycheck. Many people get caught in the mistaken belief that they must take out a big loan or raise a huge amount of money to start a business. In reality, most start-up businesses require little in the way of cash to get going.
Work from a home office using equipment you already have, such as a phone, computer, printer, Internet service provider, and such. For people starting up, the most popular source of cash is from personal sources, such as a day job, credit cards, home loan, bartering, selling something, and loans from relatives and friends. You may need to start on a smaller scale and build slowly.
4. Business Education
If you don’t know the first thing about starting a business, there are many no- and low-cost ways to get that knowledge: from a myriad of books and magazines at your local library and bookstore to websites . An existing business owner who is a friend, neighbor, relative, spouse of a colleague, or owner of a local business you frequent is often very willing to share information with people just starting out. Be careful to choose successful business owners and not those who may rain on your parade.
A fantastic resource is SCORE, the Service Corps of Retired Executives, which has offices in most medium-to-large U.S. cities–often sharing space with the local SBA office. They offer one-on-one counseling and access to many free resources.
5. Fear of Failure/Fear of Success
There are many fears that can sabotage us on our way to realizing our dreams. These two are interesting in that they are seemingly opposite but feel exactly the same. Fear of failure can stop you dead in your tracks and cause great emotional pain. Fear of failure can result in limiting beliefs, such as you are not good enough and are just going to fail anyway, so why even start?
On the other hand, the fear of success can show up as the belief that you will become successful so fast that you can’t handle it or your life just won’t be your own anymore–so you might as well not even start. We all feel fear to some degree, but successful people recognize that fact. They push through the fear. Just give it a try. When you feel those butterflies in your stomach, tell yourself it’s excitement for the great things to come in your life as a successful Creative Multipreneur.