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Apart from numerous marketing initiatives practiced nowadays, the one that is getting quite popular nowadays is cashback. From credit cards companies to shopping websites and other commercial portals, every retailer is offering cashback offers today.
Have you ever wondered what exactly cashback is all about? How is the retailer able to give you an additional discount? If not, then let us give it a thought here.
In layman terms, cashback refers to an affiliate marketing program where the seller provides a valuable commission to the retailers if their product gets sold through them. This commission is shared with buyers as cashback. At the end as you can see it turns to be a win-situation for everyone. Seller gets his products sold, the middleman gets his commission and the customer get an additional discount.
Many may say that the cashback trend is new to the industry. But that is not the case. It was started long back by credit card companies who used to give discounts if you pay for your purchases, restaurant bookings and fuel bills through their card. This extra discount amount was transferred in the bank account of the credit card holder later. Such offers have today taken the name of cashback.
Things to take Care
However, there are a few things that need to be taken care of if one goes for such offers. The first and foremost thing to consider is that cashback gets added to your bank account once your transaction is confirmed and successfully tracked. This usually takes 60 days. It is so because the seller does not offer any commission until and unless the return period gets over. Another thing that users need to keep in mind is that while purchasing they need to click out from the retailers website. If not then your transaction doesn't get tracked and you don't earn any reward.
Though this is a genuine industry, it is witnessing an increasing number of scams as well. Nowadays, many websites are turning up in the market and presenting themselves as genuine reward providers. But, they never share the earned commission with the users and siphon away the money earned. It is advisable that you stay away from such websites and confirm their credibility before using them. A good way to determine this is by going through relevant social media channels and discussion forums as people share their experiences quite often nowadays.