There is a lot of money to earn in affiliate marketing. After all, with the competition increasing each day, merchants don’t mind paying to rope in new customers for their business. If you are new to this online money making model, you sure lack the experience of what works and what doesn’t.
So, we’ve rounded up the 5 affiliate marketing strategies that will help you setup a thriving program.
Strategy #1: Discount deals and coupons
Discount deals and special offers make shopping more relevant to customers. They like to shop with big brands, but also wish to save on every purchase by way of discounts and cashback. Thus, sites that collect and distribute coupons tend to have a very large visitor base, some running into millions.
Not only this, customers who come looking for discount coupons and codes are on the market to buy a product. The chances of a visitor converting into a sale are higher. And, that guarantees an affiliate payment.
You can think of setting up a coupon collection site for your particular niche. If you are a merchant, you can tie up with such sites and tap into their brand loyalty.
Strategy #2: Build resource pages
People often land on your site looking for content rather than expecting to see a sales letter. Hence, your aim should be to provide quality and useful content. The affiliate link should be relevant to the article of the topic. Don’t write articles with the aim of selling a product.
Product reviews do the best in this category. Customers weigh the pros and cons of the product before they can go ahead and purchase it. You can write an unbiased review of the product you are recommending embedded with the affiliate link.
Strategy #3: Go mobile friendly
With more people using their mobile devices for browsing and making purchases, it’s a big mistake if your site or that of your affiliate partner (merchant) is not mobile friendly. You risk losing out on potential commission earnings.
Strategy #4: Banner ads
We are all familiar with banner ads. You’ve seen them on the top of the webpage or populating the right side bar. These banner ads are in reality affiliate links. Affiliate links as banner ads are more captivating because of their visual appeal, something that text affiliate links miss out on. When a website visitor clicks on the banner ad, you earn a commission.
Strategy #5: Offer a Bonus
This affiliate marketing strategy has been a successful one for years. You can create your own product and offer it as a giveaway. An eBook is the best option here. How can this help boost your affiliate revenue? You can place the affiliate link within the bonus product.
One thing we noted about the most successful affiliate marketing sites is that they disclose their affiliate status upfront. It builds trust in the minds of the customer. Also, with affiliate marketing, you can’t just stick to one strategy. You have to diversify, often using a couple of them at a time.