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As you build your business your reputation will come under fire at some point. Your MLM marketing plan must include reputation monitoring. By including this key element, you can deal with the trolls and prospects that have decided to say something negative about you. Ignoring these complaints will damage your business and drop your trust. You need absolute trust to make business happen, being transparent isn’t enough. Your reputation is at stake. A business that operates with a high and clean reputation will see success.
The High Stakes of a Bad Reputation
When you have a bad MLM reputation, you will lose business. That is the reward for dealing shady with prospects. Others like to use slander campaigns and this is an unethical practice and it can hurt if ignored. Your ability to react in a positive fashion is important to calm the waves as it ripples. You can’t do this with negative retaliation content. This will look like a slap fight in the eyes of prospects, so there is a different way to handle this. You can debunk the misinformation by providing valuable content that answers the slander or complaints.
Hopefully in the best cases, all issues will be sent to you directly by email or phone. This is easier to deal with, but there are many people that love to ring the “foul” bell for no reason at all. You will have to deal with these people, gentle but firm. The content that you produce to help build your reputation is just as important as marketing material. Be transparent like water and answer all questions with as much detail as possible. One sentence answers don’t work, stuffed answers will show your lack of knowledge. Be careful as you tread through the land mine. It is easy to add credit to the accuser’s content. There are professional reputation managers that can help you in this field, but it won’t be cheap.
Managing your Reputation
You can set up search engine alerts under your MLM business name and wait for stuff to roll in. This is the easiest way to watch for content that is directed towards your business. You can then review the material and make appropriate responses toward the material. You should also respond to positive content as well. You don’t have to write a book in return but be thoughtful in your responses and try to respond quickly, so prospects can see your rebuttal towards the statement of the individual.