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The New Strategic Alliance?
The value in giving Pre-Paid Legal’s 400 thousand independent reps a 4-week jumpstart on the launch of the new Blastoff Network should be obvious to all. The bigger question is will Pre-Paid benefit in any significant way from their new partnership with Blastoff?
Let’s Start With A Brief Review Of Prepaid Legal Services, Inc.
Prepaid Legal Services, Inc is the brainchild of Harland Stonecipher who founded the company back in 1972 after a devastating automobile accident that occurred in 1969 left him with huge legal fees when the person responsible for the accident had the audacity to sue him!
Having medical and automobile insurance cushioned the impact of those expenses however the ensuing legal litigation in which Stonecipher prevailed, still left him near penniless and looking for some way to mitigate any possibility of future legal expenses for himself and others.
The pre-eminent provider of legal expense plans in the country with upwards of 1.5 million members, Prepaid Legal is a New York Stock Exchange listed company and boasts a sales force of more than 400,000 independent representatives who market its various legal expense plans and identity theft program through a multi-level marketing program.
What is it that attracted a solid and stalwart legal services company like PrePaid Legal to want to join forces with the equivalent to a home shopping network on the internet?
Let’s Look At The Blastoff Network
Blastoff comes to us from William Rodgers and his two partners Scott Berman & Adam Smith. It is the intention of the Blastoff Network to merge online shopping with such big brand names as iTunes, The Gap, WalMart, Target and as many as 400 more online retailers with a cashback or rebate online shopping experience. Consumers are encouraged to sign up with Blastoff for free and invite others to do the same. This network will then pay members overrides on other’s purchases.
Harland Stonecipher of Prepaid Legal is paraphrased here as stating that he sees the integration of a rewards-based program with the viral marketing potential of Blastoff combined with the 400,000 independent sales reps of Prepaid Legal makes for a combination offering significant opportunity for all concerned.
Pre-Paid Legal will be the only Network Marketing/MLM Company to be part of the Blastoff network and Pre-Paid and its legal services membership plan will be prominently featured with a link on the Blastoff home page.
How Much Does Prepaid Legal Stand To Gain?
It makes sense that both companies have the potential for significant market exposure as a result of the others marketing strategies. Combining direct sales with a viral marketing strategy could be all it takes to push Prepaid’s membership totals beyond the 2 million member mark! Only time will tell though!
But will that exposure be enough to energize the 400,000 member sales force of Pre-Paid Legal to further push sales of the legal membership beyond the 1.5 million member mark? We’ll see! After all, it is all about exposure! Whoever can deliver their product to greatest number of consumers at the least cost wins! And Pre-Paid just might be a big winner in this game but only if its sales force is motivated enough to push existing sales way beyond where they are now, namely the 1.5 million member mark! Time will tell!
A Financial Windfall For Prepaid Legal Reps?
I guess what all the associates with PrePaid need to be asking is whether or not they will be able to create an income stream from Blastoff without any significant effort or involvement on their part?
The real money will be made by savvy Prepaid Legal representatives who take advantage of the Blastoff website to drive traffic to it with the idea of exposing someone new to the PPL membership link and then following up with them to get them signed up as a new member. As always, the fortune is still in the followup!
Ahhhh, The Effects Of Viral Marketing…My Favorite Subject!
Since Network Marketing is already a form of viral marketing, will the addition of Social Media sites and hyped-up headlines likely increase the effects of viral marketing? Suggesting that Blastoff will be the biggest thing to ever hit the internet is not likely to accomplish that goal. What it is likely to do is to create skepticism in folks like you and me!